How We Market Your Home Online

At O’Rourke Realty, we put great effort into presenting our seller listings to as wide of an audience as possible.  How do we do it?  Well, we’re really good at all of that SEO, Search Engine Optimization, stuff.  That’s the stuff we do on our site to produce the highest search engine results as possible, in order to receive the most in search engine visitor traffic.


Why tell you this?  We want you to learn about the power of syndication, and why O’Rourke Realty spends significant resources, time, and effort in syndicating your listing information to heavily-visited real estate websites, such as Yahoo, Trulia, Zillow, and others--within hours of your listing going live.  


Although we’re accomplishing great search engine exposure, we’re not relying on it to be our only resource to sell your home through online marketing. Each of those sites to which we syndicate your listing will have links back to the original and complete listing at our website. It’s there that we shine in marketing your Bethlehem real estate property once we’ve attracted visitors from these other sites.  Listed below are the benefits you will receive as a seller:

  • Photography: We will take professional photographs of your home. These images will showcase your property and are critical to internet marketing. Surveys prove that buyers value high-quality images more than any other feature of real estate listings.

  • Virtual Tours: When appropriate, we will create a virtual tour of your property. Some properties are better marketed with still photographs, others with a slideshow of stills, and some with a video and voice–over. We’ll work with you to produce the very best marketing approach for your property.

  • Written Descriptions: Professionally-written text descriptions and very thorough information fields will be provided to bring every facet of your property to the prospective buyer.

  • Buyer Contact: Once a buyer arrives at our site from these many conduits, we don’t just let them look and leave. We offer showings and other special information about the real estate market and your property in exchange for their contact information. Once we’re in direct contact with a potential buyer, our chances of selling your property will increase.

O'Rourke Realty receives a great deal of our listing business from referrals by our satisfied sellers, so don’t hesitate--let us get started in helping you today!